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"He's not just as important as Cook, but potentially more important," said Chuck Jones, founder of Sand Hill Insights, a technology research firm. He mentioned Cooks' comments during a conference call in April that the company has some important products slated to come out in the second half of this year and throughout 2014, which Ive is "obviously leading the charge on," said Jones. Still, why take Ive, a celebrated industrial designer, and put him on software as well, as the head of a newly created human interface department? "He either stepped up and said, 'OK, I'll take a shot.' Or Cook said, 'You're the guy I trust,'" said Brunner. Having the same person run both software and hardware means both areas can share the same sensibilities, Brunner adds.

But Ive is not without his streak of occasional Jobsian gruffness mixed with sincerity, One former Apple audio engineer recalled a presentation he had to make for Ive, The meeting was scheduled to be an hour long, and Ive was 45 minutes late, It was in a conference room with about the origin of pugs iphone case 20 other people, including the engineer's direct manager, When Ive finally arrived, about three slides into the presentation, he stopped the engineer and blurted, "This is stupid, I don't understand." Rattled, but not deterred, the engineer stopped and took a moment to better explain what he had just been talking about, Ive perked up, interested, and stayed for an additional 40 minutes..

But perhaps the most convincing declaration that we are in the midst of a new Ive-led Apple comes from Ive himself. In the promotional video introducing iOS 7, Ive waxes poetic about the new design of the product. At the end of the video, he concludes: "With what we've been able to achieve together, we see iOS 7 as defining an important new direction, and, in many ways, a beginning."Much has been written about how Apple has lost the ability to innovate. And Cook is often the brunt of all the jokes (brilliant as they are). But Ive was always the closest one to the Jobs aura, not Cook. So next time we ask the tedious question, "Can Apple still innovate?" -- and believe me, we will -- we might instead look to Ive for the answer.

With iOS 7 and the iPhone 5C, Apple signals that the company belongs not just to CEO Tim Cook, but also to its world-famous the origin of pugs iphone case head of design, Most of the talk has been about the design overhaul of the product, but really, the biggest change is not a product one, but a personnel one, The change not only affects this particular software update, but the identity of the company from here on out, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

You can buy the new Nexus 7 tablet from the Big G's Google Play online store for £299. It takes one or two working days to turn up and delivery is free. Buy from Google and you have the freedom to choose which 4G network you want to sign up to, whether it's Vodafone, EE or O2. O2 also sells the new 2014 Nexus 7 with a SIM card and 2GB of 4G data for £320. But be warned: as with the new LTE iPhone 5S and iPhone 5Ccan't connect to O2's 4G network yet. O2 promises only that "4G will be available for tablets by the end of 2013", but in the meantime you can still use 3G when you're out and about.