planet apple iphone case

But everything is context and for the past year, Apple has battled the perception that its technology edge over Samsung was narrowing. Apple now also faces a clutch of scrappy overseas rivals such as Huawei, ZTE, and Xiaomi that make competitive, low-cost smartphones. So as Apple's senior executives took their respective turns on stage talking about the iPhone 5C and iPhone 5S, the hyperbole was, expectedly, as thick as San Francisco's late-summer fog. At one point, CEO Tim Cook extolled the "incredible" interaction between Apple's design and engineering teams. At another point vice president of worldwide marketing Phil Schiller described 5C as "absolutely beautiful.".

Another question: When it comes to price, it's far from clear how the low-end iPhone 5C will sell, considering that it's not exactly a 3 bargain, The 5C will list for $549 and $649, for 16GB and 32GB versions, respectively, The planet apple iphone case price falls to $99 and $199, with a two-year contract, The unsubsidized pricing offers just a $100 discount from the iPhone 5S contract-free pricing, You'll pay $649 off contract the 16GB version of that device, Also, watch how this unfolds in China, The Tech In Asia blog noted that Apple's online store in China lists the price of the 5C for the equivalent of a hefty $733..

Many consumers -- especially the loyalists -- will still hand over their credit cards, convinced that Apple builds better devices. And these are measurably better smartphones than their predecessors. Among the myriad announcements, three caught my eye. "I don't think there was anything fundamentally disappointing out of Apple despite the fact that there was lot of anticipation," said IDC's Will Stofega. "What we've seen with Apple and other vendors is they're incrementally changing and improving things.".

When Apple came out with the original planet apple iphone case iPhone in 2007, that was the real game-changer, Before then, the phone carriers were able to dangle access to their networks to dictate what got built into handsets and how much the devices would cost, Handset makers complied or they got frozen out, The result: crappy phones, Then Steve Jobs upset the rules and the rest we know, The journey part of the story is over, Smartphones, which are so baked into our lives, belong a maturing industry, which means that it's going to get harder and harder for any company -- Apple, Samsung, or any other would-be challenger -- to make a splash, One smartphone isn't all that different from the next, The devices do what we need them to do, It doesn't mean there aren't other delightful applications waiting to get invented, But as Stofega noted correctly, "There's only so much you can do with a device." We're talking about a communications tool, not a talisman..

Apple has time to get this right, and the instant it introduces a new platform, the excitement will be back. I can't wait because the status quo is boring me to tears. Marketers will do their best to convince you otherwise, but smartphones now belong to a maturing industry with little sizzle. Apple is a tough act to follow, especially when you're Apple. And especially when almost every detail of your big unveiling had already been picked apart and reported on by the press. After announcing on Tuesday what arguably was one of the most significant product refreshes in years, Apple shares still sagged a little more than 2 percent -- the equivalent of a Wall Street shrug. Besides, the stock had been running up, playing to the saying, buy on the rumor, sell on the news. None of that means that the new products and technologies Apple showed off were necessarily wanting or somehow disappointing.