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Leading the charge is Infinity Blade 3, which hits the App Store in tandem with iOS 7. Users won't be able to access the graphical capabilities baked into the game that optimize for the A7 chip until they get their hands on an iPhone 5S (sales start September 20). Still, the graphical marketing push from both developer Epic Games and Apple marketing chief Phil Schiller last Tuesday shows that the iPhone maker wants the best and most aggressive mobile gaming advancements to take center stage on iOS.

PowerA, makers of the Moga line of portable and console-style Android controllers, has iPhone controller announcements in the pipeline, though company representatives won't say exactly when we'll see our first iOS 7-optimized handheld or what it will look like, It's unclear whether the company's current portable lazy baby sloth pattern iphone case offering -- an Xbox-style controller with a flip-out holster to fasten in your smartphone -- will simply be ported over to iOS, or if we'll see an entirely new Moga design, PowerA also offers a pro model in which the device mirrors the smartphone screen to a television through proprietary software, That's an unlikely option with Apple given that a mirroring function conflict directly with the Apple TV's AirPlay..

It's also worth noting that the idea of controller support, despite piquing the interest of hardware makers and game developers alike, is a bit of a turnaround for Apple, who built its smartphone reputation with the launch of the original iPhone on a touchscreen that forgoes the need for physical buttons. But the company sees the value in competing with handhelds not just in experience with low-cost, easy-access apps, but in functionality. An A7 chip means near-console level performance capacity, making an add-on controller a no-brainer, especially if its of third-party make and Apple can test the waters by casually urging developers to add support.

Perhaps the most anticipated iOS controller is in the works at Logitech, The company made lazy baby sloth pattern iphone case headlines in June when leaked images of early handset prototypes hit the Web and the hardware manufacturer confirmed its plans, Early concepts show a diverging design from PowerA wherein the iPhone is fitted inside a controller, turning the device into something akin to a PlayStation Vita, "We'll support Apple's new MFi game controller framework, and plan to deliver a compelling gaming experience to iOS gamers this fall," said a Logitech representative, though the company declined to elaborate further, as has been the case with many hardware manufacturers since WWDC..

But while the iPhone announcement and A7 unveiling have done little to tip the controller manufacturers into spilling more secrets -- let alone try and speed up the delivery of the hardware -- Apple is still sitting pretty at the forefront of the mobile gaming industry thanks to the marketing bump of the A7's capabilities. It will only further its lead in the coming months with more and more iOS 7-optimized apps and the influx of new 5C and 5S devices running its latest software. Integral to Apple's lead is the developer-held mindset that iOS marks the cutting edge playground for the newest advancements in mobile gaming. It lets them optimize for the small subset of users who can enjoy the latest and greatest graphics and functionality while the widest audience -- those with the current iPhone 5 and 4S -- gain last year's touted advancements in trickle-down fashion. The "rinse and repeat" annual iPhone strategy will continue to drive the iOS ecosystem's role on this front.